Facebook & Instagram Ads for Dentists
Facebook and Instagram ads for dentists work differently from Google. On Google, people are already searching. On Facebook and Instagram, you're reaching the people who've been putting it off: the crooked tooth they hide in photos, the missing molar, the whitening they keep meaning to book. The job of the ad is to make your clinic the one they trust enough to message.
G-Media.AI has worked only with dental clinics since 2017. We run Meta campaigns that bring in real leads, not likes, for practices in the US and Europe.
Why clinics hire us for Facebook and Instagram ads
Your dentist, not stock photos. We build ads around real video and photos from your clinic: your dentist explaining a treatment, your team, your rooms. People book with a face they've already seen.
UGC and creative production included. Patient-style videos, short explainers and social creatives are part of the system, so you're not stuck running the same tired ad for six months.
Lead forms with the right questions. A couple of short qualifying questions filter out people who were only curious, so your front desk spends time on people ready to book.
Retargeting done gently. We show ads again to people who visited your site or watched your videos, without chasing them around the internet for weeks.
Replies in seconds. A lead that waits until tomorrow often books somewhere else. Our AI chatbot answers right away, day or night.
Certified team. Meta Media Buying and Media Planning certifications.
A guarantee instead of promises
We guarantee 10–30 leads in your first month. If we don't hit that, we keep working for free until we do. What counts as a lead is written into the contract.
We take on a maximum of 3 new clinics a month, and there's no long-term contract. Flexible monthly packages only.
How it works
Free 30-minute call. We agree which treatments you want to fill and how many new patients you can take.
Offer and audience. We shape a clear, honest offer for each treatment and decide who should see it, by area, age range and interests Meta allows for health advertisers.
Creative. We plan and produce video and images with your dentist and your clinic. If you can't film right away, we start with what you have and build from there.
Lead capture. Instant forms, your website or a dedicated landing page, depending on what converts best for that treatment.
Fast follow-up. AI chat, fast replies on WhatsApp, Messenger and email, reminders, and a clean handover to your front desk.
Weekly optimization. We refresh creatives before people get tired of them and move budget toward the ads that bring bookings.
Meta's rules for health advertisers
Meta treats dental clinics as health and wellness advertisers. That comes with limits: some audience targeting options aren't available, and Meta restricts some of the conversion data health advertisers can send back. Ads also can't imply that someone has a particular health condition, so "Embarrassed by your missing teeth?" is out. We write ads and set up tracking with those rules in mind, so your campaigns don't break when Meta tightens things again.
Your local advertising rules still apply on social media, too. Before-and-after photos, prices and "free consultation" offers are treated differently in, say, Florida, the UK and Germany. We check this before an ad goes live.
Part of the Dental Growth System™
Facebook and Instagram ads work best alongside Google Ads for dentists: Google catches people who are searching now, Meta builds demand with people who aren't searching yet. The system also includes an AI chat agent, reminders on WhatsApp, Messenger and email, a results dashboard and website optimization. For implant-focused clinics there's the dental implant marketing program. See the full picture on our dental marketing services page.
Frequently asked questions
How much do Facebook and Instagram ads for dentists cost?
You pay the ad budget to Meta directly and a monthly management fee to us. We don't have a public price list, because it depends on your market and the treatments you want to promote. You'll get a written proposal after the call.
Do Facebook ads work for dentists, or just for cheap offers?
They work for much more than cheap offers. Hygiene visits, Invisalign, whitening and implant consultations can all work well on Meta, as long as the ad builds trust and the follow-up is fast. Discount-only ads tend to bring discount-only patients.
Do we have to film videos?
It helps a lot, but you don't have to be a content creator. A short session with your dentist in the clinic usually gives us enough material for weeks. We tell you exactly what to film.
Is Instagram worth it for a dental clinic?
For many clinics, yes. People check your Instagram before they book, even when they found you on Google. We run ads on Facebook and Instagram from the same campaign and let Meta show them where they perform best.
What do you guarantee?
10–30 leads in your first month across the system. If we don't hit that, we keep working for free until we do.
Do we need a long contract?
No. Monthly packages only. The implant consult program is the one exception, with a 3-month minimum.
Let's see what Facebook and Instagram can do for your clinic
Book a free 30-minute call. We'll look at your current ads and social profiles and tell you where we'd start.
We work with clinics in places like Los Angeles, Florida, Manchester and Spain. See all locations on our dental marketing services page.