When we talk with dental clinics about growing their patient base, one of the most common frustrations we hear is about leads slipping away or patients not coming back after their first visit.

When we talk with dental clinics about their marketing, one of the first questions we hear is: “How much should I actually spend?” It’s a fair question, and honestly, the answer isn’t always as simple as picking a number out of thin air.

Failures aren't the end; they're just the start of a new chapter. Here are a few I've seen in the industry:

Social media has evolved from a novelty to a cornerstone of modern business strategy, and as we approach 2025, it’s clear the landscape is shifting yet again. New technologies, changing user behaviors, and innovative platforms are rewriting the rules of engagement.

Google Ads is a powerhouse for businesses looking to reach their audience online, but success doesn’t come from simply throwing money at it. With millions of businesses vying for attention, standing out requires strategy, precision, and a little know-how.

Artificial Intelligence (AI) is no longer a futuristic concept confined to sci-fi movies - it’s here, and it’s transforming the world of digital marketing in ways that were unimaginable just a decade ago. From hyper-personalized ad campaigns to automated customer journeys, AI is reshaping how businesses connect with their audiences.

After 6 years in dental marketing, here’s what we've learned: Building a dental brand patients remember goes way beyond having a nice logo or slick website. What really matters is figuring out what makes your clinic unique and making sure that comes through in every patient interaction.

Learning comes in various forms. Here are 3 ways building your first marketing funnel for your dental clinic has taught us valuable lessons:

Myth: “Discounts are the only way to get new patients” – Truth: Value-driven offers that highlight real benefits (like free aftercare or digital x-rays) usually outperform simple discounts. It’s not just about price, it’s about what the patient actually gets.

I spent 20+ hours studying how to build a dental brand that patients can’t ignore. Here are 3 tips that will turn your dental branding into a real growth asset.

Here's something you might not hear often: Instagram is actually more important than your website when it comes to getting your next new dental patient.