Dental marketing agency
Dental Marketing in Sofia
Sofia is the most competitive dental market in Bulgaria. There are a lot of clinics, some of them large chains with big budgets, and patients have a choice on every corner. In a market like this, the clinic that wins isn't the one paying the most per click. It's the one that targets most precisely. G-Media.AI has worked only with dental clinics since 2017, and we approach Sofia district by district. Our office is in Varna, and we work with clinics in Sofia online, with a call every week.
Why choose G-Media for dental clinic marketing in Sofia
In Sofia, people look for a dentist near home or near work: Mladost, Lozenets, Druzhba, Nadezhda, the centre. Many also search for dentists who work with the national health fund (NHIF). A single city-wide "dentist Sofia" campaign spends your budget on people who will never come to you.
- A tight radius and the right districts. We target the area around your clinic and the places your patients actually come from, including office districts if people visit you after work.
- Excluded searches. If you don't have an NHIF contract, we exclude health-fund searches. We do the same for searches about courses, jobs and treatments you don't offer.
- How you win against the chains. A chain has budget. You have a dentist the patient will see at every visit. We film them and feature them in your Facebook and Instagram ads.
- Speed. In Sofia, people message several clinics at once. Our AI chat agent replies within seconds, day and night, and your front desk receives enquiries that are already sorted.
- Budget for the treatments you want. Separate campaigns for implants, cosmetic work or check-ups, so you can see what advertising costs for each treatment.
How to avoid overpaying for clicks in Sofia
In Sofia, many clinics and chains compete for the same searches, so mistakes in a campaign get expensive. This is what we do from day one:
- Campaigns by district and by treatment. One campaign for implants in Lozenets and another for check-ups in Mladost show clearly what each patient costs.
- Excluded searches. Courses, jobs, NHIF searches (if you don't have a contract) and treatments you don't offer.
- Ads only in the hours when you can reply or see the patient.
- A page for each treatment. An implant ad leads to an implant page, not to your homepage.
- A Google Business Profile for every location. If you have several clinics in Sofia, each gets its own profile with the exact address, opening hours and reviews.
More on how we run search campaigns: Google Ads for dentists.
Implant programme in Sofia
Our dental implant marketing programme is available to clinics in Sofia. Districts in Sofia are smaller and more competitive, so we set up campaigns precisely around your clinic. We speak with every clinic each week and review the results together. Book a call and we'll tell you what's realistic for your area.
The focus is on the consultation. Enquiries and booked appointments are steps along the way.
You can also start straight away with the Dental Growth System™, which includes Google Ads and Facebook and Instagram ads.
How we work with clinics in Sofia
- Free 30-minute call. We find out which treatments you want more patients for and how many free appointment slots you have.
- Area analysis. We look at who advertises around you and for which searches.
- A precise structure. Separate campaigns by treatment and by district, with clear negative keywords.
- Creatives with your dentist. Videos and photos from your clinic instead of stock images.
- Fast replies and reminders. AI chat, email and SMS reminders, and a clean handover to your front desk.
- Optimising for booked appointments. We move budget to the campaigns that bring patients, not just clicks.
Frequently asked questions
Do you have an office in Sofia?
No. Our office is in Varna. We work with clinics in Sofia online and speak every week.
Is it worth advertising against the big chains?
Yes, as long as you don't try to outspend the chains everywhere. We pick the districts and treatments where you can win, and we show the dentist and the personal care that a chain finds hard to offer.
How much does dental marketing in Sofia cost?
You pay the ad budget to Google and Meta, plus a monthly management fee to us. Clicks in Sofia are usually more expensive, so it matters even more that the budget only goes to the right searches. You'll get a specific proposal after the call.
How long before we see results?
The first weeks are for collecting data, and the following months are for fine-tuning. We'll tell you on the call what's realistic for your clinic.
Is the implant programme available in Sofia?
Yes, it's already available in Sofia. Book a call and we'll confirm when we can start working with you.
Who answers the enquiries?
The AI chat agent replies straight away and asks a few short questions. People who are ready to book are passed to your team. Automatic reminders help booked patients actually turn up.
Is there a long-term contract?
No. We work with monthly packages. Only the implant programme has a minimum term of 3 months.
We have several clinics in Sofia. How do you handle that?
Each location gets its own Google Business Profile and its own campaigns by district. You can see where each location's patients come from and move budget to where you have free appointment slots.
Can we be the only clinic you work with in Sofia?
City exclusivity isn't included in our packages. For large clinics we can agree it as a separate paid extra. We'll discuss the terms on the call.
Talk to us about your clinic in Sofia
The call is free, with no obligation.
Book a free call →See how we work in Varna, Plovdiv and Burgas, or browse all our dental marketing services.
На български: Дентален маркетинг в София
Current offer
Free consultation for dental clinics
A focused 30-minute call to review where your marketing stands and what to fix first. No obligation.
Free 30-minute dental marketing consultation
Book a call with our team. We look at your current ads, website and Google Business Profile, then leave you with three practical next steps you can use whether you work with us or not.
- Review of your ads, website and Google profile
- Where enquiries may be getting lost today
- Three clear next steps for your clinic
Valid until 31 Dec 2026
Claim your free consultationWe take on 3 new clinics a month. Past lead figures on this site are historical results, not a forecast or a guarantee.
Client stories
What clinics say about working with us
Real feedback from clinic owners and teams we’ve worked with.
“Boris was extremely helpful and responsive, and the results truly speak for themselves. We experienced remarkable growth, which was incredible. If you're considering G-Media's services, don’t hesitate - choose them!”
“The team did an amazing job with our campaigns right from the first week. They helped us increase our leads significantly and attract new patients. If you’re looking for a reliable marketing partner, G-Media is the right choice!”
“Boris redesigned our website with a new and modern look and added an AI chat agent that provides high-quality answers to patient questions. It’s generating more leads, and we’re booking more appointments. If you want to improve your online presence and attract high-quality leads, G-Media can help you!”
