Orthodontic Marketing for Braces and Aligner Patients
Orthodontic marketing isn't the same as general dental marketing. Patients take longer to decide, they compare more, and often two people are involved: a parent and a teenager, or an adult and their partner. G-Media.AI has worked only with dental and orthodontic clinics since 2017, in Europe, the UK and the US. We plan every campaign around one goal: getting the right people to book an orthodontic consultation.
+359 889 801 300 · hello@g-media.ai
What makes orthodontic patients different
Long decisions. Many people think about straightening their teeth for months, sometimes years, before they book.
Two audiences. Parents looking for braces for their children, and adults who want discreet treatment such as clear aligners.
Price questions come first. Patients want to know what affects the cost and whether they can pay in instalments before they'll come in.
Lots of comparing. They look at before-and-after photos, reviews and how the orthodontist explains things.
A campaign that treats an aligner enquiry like a check-up booking loses most of these people. That's why orthodontic marketing needs its own messages, pages and follow-up.
Our orthodontic marketing services
Google Ads for people who are ready to book
People who search for "braces near me", "clear aligners cost" or "orthodontist" in your area are close to booking. We build Google Search campaigns split by treatment (braces, clear aligners, children's orthodontics) and by area, and exclude searches that won't bring patients. More detail: Google Ads for dentists.
Facebook and Instagram ads for people still deciding
Most future patients aren't searching yet. Short videos with your orthodontist explaining how treatment works, what the first consultation looks like and how payment plans work (where you offer them) build trust long before someone books. We run separate campaigns for parents and for adults. More detail: Facebook & Instagram ads for dentists.
Orthodontic SEO and treatment pages
Separate pages for braces, clear aligners, adult orthodontics and children's orthodontics, each answering the questions patients ask before booking. Plus your Google Business Profile, reviews and local search around your practice. More detail: dental SEO.
Website and landing pages
Fast, mobile-first pages with your own team and practice, a simple way to book a consultation and, where you use one, an online smile assessment form. If your current orthodontist website is holding you back, see dental website design.
Fast replies and long follow-up
An AI chat agent answers enquiries straight away, day or night, asks a few short questions (treatment, age group, timing) and passes the patient to your team. Email and SMS follow-up keeps in touch with people who asked but aren't ready yet, over weeks or months, so a "maybe later" isn't lost.
Measured by consultations booked
Your results dashboard shows enquiries, booked consultations and cost per lead from Google and Meta, by treatment and campaign, in one place. You'll see what each campaign brings in without opening the ad accounts.
A note from Boris
With orthodontics, the ad is rarely the problem. The problem is that a parent asks a question on Instagram on Sunday evening and hears back on Tuesday, or an adult asks about aligner prices and never hears from the practice again. Clinics I've worked with have typically grown new patient numbers by 30% or more, mostly from getting the basics right: the right message for each audience, a clear page, a fast reply and patient follow-up. I won't promise you a number before I've seen your practice.
— Boris K., founder, G-Media.AI
Who this is for
Orthodontic practices and dental clinics with an orthodontist on the team
Practices that want more braces or clear aligner consultations
Practices that get enquiries but lose too many before the first visit
Practices in Europe, the UK and the US
How we start
Free intro call. Your treatments, patients, capacity and what you've tried.
Written proposal. Campaigns, pages and follow-up we'd launch, and what it costs.
Setup. Campaigns, tracking, landing pages, chat and follow-up.
Launch and weekly optimisation. Results in your dashboard and a weekly check-in.
Frequently asked questions
What is orthodontic marketing?
It's marketing aimed at people considering braces or clear aligners: ads, SEO, landing pages, fast replies and follow-up, all aimed at booking an orthodontic consultation.
Should we advertise to parents or to adults?
Usually both, but separately. Parents and adults ask different questions and respond to different messages, so they get their own campaigns and pages.
How much does orthodontic marketing cost?
There's a monthly fee for our work, and your ad budget is paid directly to Google and Meta. The right budget depends on your area, your treatments and how many new patients you can take on. You'll get a written proposal after the call.
Do you guarantee a number of new patients?
No. Results depend on your market, prices, reviews and how quickly your team responds. We do promise clear reporting, so you see every enquiry and every booked consultation.
Can you advertise in several languages?
Yes. We plan campaigns around the languages your patients speak, and our AI chat agent replies in English, Bulgarian, German and Spanish.
Is there a Bulgarian version of this page?
Yes: Маркетинг за ортодонти.
Let's talk about your practice
Tell us which treatments you want more consultations for, and we'll show you how we'd reach those patients.
+359 889 801 300 · hello@g-media.ai
G-Media.AI · 50 8th Primorski Polk Blvd., Varna 9002, Bulgaria